Brand Guidelines

Last updated: 27.02.2026

Colours

Color is how Phiny AI shows up with clarity, confidence, and forward motion.

Each color has a purpose, helping people focus, understand what matters, and feel supported as they move through their career journey. Together, the palette creates a balanced experience that feels grounded, intentional, and unmistakably Phiny AI.

Primary Colours

Phiny AI’s primary colours shape our identity across every touchpoint. Purple anchors the brand, dark colours add clarity, and orange and green bring warmth and energy. Together, they build recognition and keep the experience distinctly Phiny AI.

Light Purple

HEX: #8B82F9

RGB: 139.130.249

HSL: 245.91.74

HSB: 245.48.98

Dark Purple

HEX: #2D2851

RGB: 45.40.81

HSL: 247.34.24

HSB: 247.51.32

Dark Blue

HEX: #1F293A

RGB: 3.13.21

HSL: 217.45.6

HSB: 217.62.8

Light Orange

HEX: #FF865A

RGB: 255.134.90

HSL: 16.100.68

HSB: 16.65.100

Light Green

HEX: #DBFF92

RGB: 219.255.146

HSL: 80.100.79

HSB: 80.43.100

Colour Tints

Phiny AI’s colour tints expand the primary palette with lighter and darker variations. Light tones add space and softness, while deeper shades create contrast and focus. Together, they bring depth while keeping the brand consistent.

NAME
Light Purple 950
HEX
#171160
NAME
Light Purple 900
HEX
#241d71
NAME
Light Purple 850
HEX
#312a82
NAME
Light Purple 800
HEX
#3e3693
NAME
Light Purple 700
HEX
#5750b5
NAME
Light Purple 600
HEX
#7169d7
NAME
Light Purple 500
HEX
#8b82f9
NAME
Light Purple 400
HEX
#a29bfa
NAME
Light Purple 300
HEX
#b9b4fb
NAME
Light Purple 200
HEX
#d1cdfd
NAME
Light Purple 150
HEX
#dcdafd
NAME
Light Purple 100
HEX
#e8e6fe
NAME
Light Purple 50
HEX
#f3f3fe

Light Purple

NAME
Dark Purple 950
HEX
#090810
NAME
Dark Purple 900
HEX
#0e0c18
NAME
Dark Purple 850
HEX
#121020
NAME
Dark Purple 800
HEX
#1b1831
NAME
Dark Purple 700
HEX
#242041
NAME
Dark Purple 600
HEX
#2d2851
NAME
Dark Purple 500
HEX
#4b476e
NAME
Dark Purple 400
HEX
#69658a
NAME
Dark Purple 300
HEX
#8884a7
NAME
Dark Purple 200
HEX
#9793b5
NAME
Dark Purple 150
HEX
#a6a2c3
NAME
Dark Purple 100
HEX
#b5b2d2
NAME
Dark Purple 50
HEX
#c4c1e0

Dark Purple

NAME
Dark Blue 950
HEX
#020304
NAME
Dark Blue 900
HEX
#07090d
NAME
Dark Blue 850
HEX
#0b0e14
NAME
Dark Blue 800
HEX
#10151e
NAME
Dark Blue 700
HEX
#131a25
NAME
Dark Blue 600
HEX
#19212f
NAME
Dark Blue 500
HEX
#1f293a
NAME
Dark Blue 400
HEX
#35455e
NAME
Dark Blue 300
HEX
#4c6183
NAME
Dark Blue 200
HEX
#576f95
NAME
Dark Blue 150
HEX
#627da7
NAME
Dark Blue 100
HEX
#6e8bba
NAME
Dark Blue 50
HEX
#7999cc

Dark Blue

NAME
Light Orange 950
HEX
#461909
NAME
Light Orange 900
HEX
#5a2512
NAME
Light Orange 850
HEX
#6f311b
NAME
Light Orange 800
HEX
#833d24
NAME
Light Orange 700
HEX
#ad5636
NAME
Light Orange 600
HEX
#d66e48
NAME
Light Orange 500
HEX
#ff865a
NAME
Light Orange 400
HEX
#ff9e7b
NAME
Light Orange 300
HEX
#ffb69c
NAME
Light Orange 200
HEX
#ffcfbd
NAME
Light Orange 150
HEX
#ffdbce
NAME
Light Orange 100
HEX
#ffe7de
NAME
Light Orange 50
HEX
#fff3ef

Light Orange

NAME
Light Green 950
HEX
#466900
NAME
Light Green 900
HEX
#64871d
NAME
Light Green 850
HEX
#73962c
NAME
Light Green 800
HEX
#82a53a
NAME
Light Green 700
HEX
#9fc358
NAME
Light Orange 600
HEX
#d66e48
NAME
Light Orange 500
HEX
#ff865a
NAME
Light Orange 400
HEX
#ff9e7b
NAME
Light Orange 300
HEX
#ffb69c
NAME
Light Orange 200
HEX
#ffcfbd
NAME
Light Orange 150
HEX
#ffdbce
NAME
Light Orange 100
HEX
#ffe7de
NAME
Light Orange 50
HEX
#fff3ef

Light Green

If you have any questions about using these guidelines, please contact us on:

marketingservices@phiny.ai

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