Brand Guidelines
Last updated: 27.02.2026
Colours

Color is how Phiny AI shows up with clarity, confidence, and forward motion.
Each color has a purpose, helping people focus, understand what matters, and feel supported as they move through their career journey. Together, the palette creates a balanced experience that feels grounded, intentional, and unmistakably Phiny AI.
Primary Colours
Phiny AI’s primary colours shape our identity across every touchpoint. Purple anchors the brand, dark colours add clarity, and orange and green bring warmth and energy. Together, they build recognition and keep the experience distinctly Phiny AI.
Light Purple
HEX: #8B82F9
RGB: 139.130.249
HSL: 245.91.74
HSB: 245.48.98
Dark Purple
HEX: #2D2851
RGB: 45.40.81
HSL: 247.34.24
HSB: 247.51.32
Dark Blue
HEX: #1F293A
RGB: 3.13.21
HSL: 217.45.6
HSB: 217.62.8
Light Orange
HEX: #FF865A
RGB: 255.134.90
HSL: 16.100.68
HSB: 16.65.100
Light Green
HEX: #DBFF92
RGB: 219.255.146
HSL: 80.100.79
HSB: 80.43.100
Colour Tints
Phiny AI’s colour tints expand the primary palette with lighter and darker variations. Light tones add space and softness, while deeper shades create contrast and focus. Together, they bring depth while keeping the brand consistent.
Light Purple

If you have any questions about using these guidelines, please contact us on:
marketingservices@phiny.ai
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