Brand Guidelines

Last updated: 27.02.2026

Colours

Color is how Phiny AI shows up with clarity, confidence, and forward motion.

Each color has a purpose, helping people focus, understand what matters, and feel supported as they move through their career journey. Together, the palette creates a balanced experience that feels grounded, intentional, and unmistakably Phiny AI.

Primary Colours

Phiny AI’s primary colours shape our identity across every touchpoint. Purple anchors the brand, dark colours add clarity, and orange and green bring warmth and energy. Together, they build recognition and keep the experience distinctly Phiny AI.

Light Purple

HEX: #8B82F9

RGB: 139.130.249

HSL: 245.91.74

HSB: 245.48.98

Dark Purple

HEX: #2D2851

RGB: 45.40.81

HSL: 247.34.24

HSB: 247.51.32

Dark Blue

HEX: #1F293A

RGB: 3.13.21

HSL: 217.45.6

HSB: 217.62.8

Light Orange

HEX: #FF865A

RGB: 255.134.90

HSL: 16.100.68

HSB: 16.65.100

Light Green

HEX: #DBFF92

RGB: 219.255.146

HSL: 80.100.79

HSB: 80.43.100

Colour Tints

Phiny AI’s colour tints expand the primary palette with lighter and darker variations. Light tones add space and softness, while deeper shades create contrast and focus. Together, they bring depth while keeping the brand consistent.

NAME

Light Purple 950

HEX

rgb(23, 17, 96)

NAME

Light Purple 900

HEX

rgb(36, 29, 113)

NAME

Light Purple 850

HEX

rgb(49, 42, 130)

NAME

Light Purple 800

HEX

rgb(62, 54, 147)

NAME

Light Purple 700

HEX

rgb(87, 80, 181)

NAME

Light Purple 600

HEX

rgb(113, 105, 215)

NAME

Light Purple 500

HEX

rgb(139, 130, 249)

NAME

Light Purple 400

HEX

rgb(162, 155, 250)

NAME

Light Purple 300

HEX

rgb(185, 180, 251)

NAME

Light Purple 200

HEX

rgb(209, 205, 253)

NAME

Light Purple 150

HEX

rgb(220, 218, 253)

NAME

Light Purple 100

HEX

rgb(232, 230, 254)

NAME

Light Purple 50

HEX

rgb(243, 243, 254)

Light Purple

If you have any questions about using these guidelines, please contact us on:

marketingservices@phiny.ai