redefining board recruitment with impactful branding and intuitive web design
Overview
Boardshire, formerly known as Independent Director's Institute (IDI), approached us with the vision of a complete brand overhaul. Their aim was to align their identity with their mission of helping companies build their boards and empower them with the right talent. Boardshire provides efficient solutions for board member recruitment and onboarding. With a new identity and focus, Boardshire is committed to enhancing board effectiveness and governance across industries.
Web Design
Our goal for Boardshire's website was to create a professional and corporate look, aligning with the target audience's expectations. The site is content-rich, designed to be informative yet user-friendly. Built on Webflow, the website ensures a seamless experience for visitors, with a focus on readability and accessibility. Check out the live version of the site below to see how we brought Boardshire's vision to life.
Branding
Our team at Bussin follows a meticulous process for developing brand identities. After extensive discussions and creative sessions, we chose a green color palette for Boardshire, symbolizing growth, renewal, and stability. The new logo, featuring a forward-moving arrow, captures the dynamic and multifaceted nature of the company while embodying a sense of progress and advancement. This branding overhaul aims to position Boardshire as a leader in board recruitment and onboarding solutions.
